Virtual moving surveys: how to run the call and build the inventory.
A virtual moving survey is a video call where the customer walks you through the home and you see everything that has to go on the truck. Done well, it gives you the same inventory as an in-home visit, without the drive.
Done badly, it is a rushed video chat, a page of notes nobody else can read, and an estimate built on a guess. The camera is not the difference. The difference is whether the call follows a checklist, whether someone turns the recording into a real inventory, and whether sales and dispatch get it the same day.
The short answer
If you only read one box
Three parts. A video call that follows the same ten steps every time. An inventory built from the recording, room by room, with tags, within 3 hours. And one board that shows where every survey stands, so no customer waits for a quote that nobody is working on.
When a job needs a survey
Not every move needs one. The line is three bedrooms. A house that size holds more than anyone can list over the phone, and the gap between what the customer remembers and what is in the garage is where estimates go wrong.
Quote it by phone
A studio or a small apartment can be priced from a careful phone inventory, and the customer books faster for it. Offer a virtual survey when the customer asks for one.
Always a survey
In-home or virtual, every time. A video survey counts the same as a visit, as long as you see every room.
Interstate moves have their own rule
On an interstate move, the federal rules say your written estimate must be based on a physical survey of the goods. They count a virtual survey as a physical survey, as long as the live or recorded video lets you clearly identify what is being moved (49 CFR 375.401(a), with the definition in 375.103).
The customer can waive the survey, but only in writing, signed before the shipment is loaded, and you keep the waiver with the bill of lading. So a phone quote on a small interstate job needs that waiver. Local moves follow your state’s rules, which vary. This is an operator’s summary, not legal advice.
Before the call
Sales books the survey. The moment it is booked it goes on the survey board with the job number, the addresses the customer has, and the move dates. The surveyor should never open a call without knowing who is on the other end.
- A stable connection and a headset. If your video freezes, the customer stops walking.
- A video link the customer can open on a phone, because the phone is what they carry through the house.
- The call checklist in front of the surveyor. Not learned by heart. In front of them.
- A trained surveyor: someone who knows what a crew needs to hear, not whoever is free.
- A short message to the customer beforehand: charge the phone, turn on the lights, open the closets and the garage.
The call, step by step
The order matters. Packing and the move overview come first because they change what you look for in every room. Access comes after the rooms because by then you know what has to fit through the door.
Introduce yourself and the purpose
Your name, the company, and what the next few minutes are for: seeing everything that is moving, so the price is right the first time.
Say that the call is recorded
Tell the customer the survey is recorded for accuracy and training, and wait for the yes. The recording is what the inventory gets built from.
Settle the packing
Full pack, partial, or none. If it is not a full pack, decide now who packs the TVs, the mirrors, and the art. Those are the items each side assumes the other is handling.
Get the move overview
One address to another, or extra stops? Anything going to storage? Anything to be thrown away? Confirm the addresses and the dates.
Cover third-party services
Anything connected to a water or gas line has to be disconnected before move day, by the customer or by a technician they hire: a fridge with an ice maker, the washer, a gas dryer, a gas stove. Say it on the call so it is not a surprise at 8 am.
Walk room by room
Every room, in the order the house is laid out, with closets and cabinets open. Ask about the things people forget: lamps, rugs, and the pictures and mirrors on the walls.
Stop at bulky and high-value items
The piano, the safe, gym equipment, a large TV, a stone table top, anything the customer calls valuable. Get a clear look, ask for a measurement when size matters, and note how it has to be handled.
Check access at both ends
Truck access, elevator, stairs, the walk from the door to the truck, and whether the building wants a certificate of insurance. Then the same questions for the destination.
Ask about special cases
Military moves are the common one: is either address on a base? Add anything else that changes how dispatch plans the day.
Close the survey
Remind the customer about the attic, the basement, and everything outside. Go through the items you cannot take. Then say when the estimate will arrive.
How to open the call
Hi [name], this is [your name] with [company]. Thanks for making the time.
I'm going to ask you to walk me through your home so I can see everything that's moving. That way your price is based on what's really there.
Before we start: this call is recorded so we can build your inventory accurately and train our team. Is that okay with you?
Great. A few quick questions first, then we'll go room by room.
About recording
Rules on recording a call differ from state to state, and some states require everyone on the call to agree. Say it at the start of every survey and wait for a clear yes. If the customer says no, do not record. The survey can still go ahead on live video, but the item list then has to be built during the call, room by room, because there is nothing to watch afterwards. If you survey customers in more than one state, have one of the lawyers for moving companies check your wording. This is not legal advice.
Access: ask the same questions at both ends
Access is where a correct inventory still produces a wrong price. The furniture is the same on the third floor. The day is not.
| Ask about | What dispatch needs to know |
|---|---|
| Truck access | Can your largest truck, or a tractor-trailer, reach the door? Narrow street, low trees, steep driveway, a gate. Ask the customer to point the camera at the street. If the big truck cannot get in, the job needs a smaller one. |
| Elevator | Freight or passenger, whether it must be reserved, the hours the building allows, whether the largest items fit, and how far it is from the unit and from the loading area. |
| Stairs | How many flights, inside and outside, and how tight the turns are. |
| Long carry | The walk from the door to where the truck can park. |
| Certificate of insurance | Whether the building requires one before it lets a crew in. |
| Destination | All of the above again. If the customer does not have the address yet, write that down so sales asks again before move day. |
How to close the call
Before we finish: is there anything in the attic, the basement, the garage, or outside that we haven't looked at?
A few things we can't put on the truck: anything hazardous, explosive, or flammable, like propane tanks, gasoline, and fireworks, and food that can spoil.
And anything connected to a water or gas line needs to be disconnected before the crew arrives.
You'll have your estimate from [salesperson] by [time] today.
Rooms you did not see
The customer skips a room, says “that is just storage”, or never takes the camera to the garage. Write it down as a room not seen. Do not guess what is in it. Sales asks for a short video of that space before the price is final.
An estimate is only as good as what the camera saw.
Turn the recording into an inventory
The call collects. The inventory prices. Someone has to sit down with the recording and build the item list (many movers call it the cube sheet). In a small company that is the same person who ran the call. Keep it a separate step anyway, with its own clock.
Watch the whole recording
Start to finish, before you type anything. The item mentioned in the last minute often changes the job.
List items by room
Every item goes under the room it was seen in. Decide once whether boxes are counted per room or in one group of their own, and do it the same way every time. A move with extra stops gets its own set of rooms for each stop.
Note the access for each room
Second floor, basement, narrow stairs. It shows the crew where the hard carries are.
Override the standard size when it is wrong
Your item list has a normal size for a sofa. When this sofa is clearly bigger, change the number instead of trusting the default.
Tag what needs attention
Packing, bulky, crating, fragile, high value, not going. The full list is below.
Attach a screenshot to every notable item
The bed with drawers, the TV, the treadmill. A picture answers the crew lead's question before it is asked.
Save the access pictures
The driveway, the street, the building entrance. Take them from the recording, from street view, or from the home's online listing.
Write the notes, then check the work
The type of home and everything sales and dispatch should know. Then one read-through for missing rooms and missing tags before anything is sent.
The 3 hour clock
Set a target from the end of the call to a finished inventory. Three hours is a good one. A survey at 10 am becomes an inventory by 1 pm and an estimate the same afternoon, while the customer still remembers the call. Wait until tomorrow and you have given another mover a day to quote first.
The tags
A tag turns a line in the inventory into an instruction. Use the same short list on every job, so sales, dispatch, and the crew read it the same way.
| Tag | Use it for |
|---|---|
| Carrier packed | Pieces your crew must pack or wrap because they are fragile or valuable: glass, marble, glass-front furniture. Not used for boxes. |
| Packed by owner | Items the customer will pack. Not used for boxes. |
| Inspect or repack | Boxes the customer packed that need a look, or repacking, before they ride. |
| Not going | Items that stay behind. Tag them one by one when only part of a room is excluded. |
| May not ship | Items the customer has not decided on yet. |
| Bulky | A sensible default: anything over 7 feet, every piano, safes, vehicles, hot tubs. |
| Assembly | Anything the crew has to take apart and put back together. |
| Crating | Always with dimensions. A sensible default: TVs over 60 inches and curved TVs, glass and mirrors over 4 feet, stone tops, chandeliers, grandfather clocks, pool table slate, grand pianos, taxidermy. |
| Press board | Flat-pack furniture that may not survive a move in one piece. |
| Fragile | China cabinets, vases, glass, and press board furniture. |
| High value | Anything of significant value, and anything the customer says is. |
| Sentimental | Things that cannot be replaced, whatever they cost. |
| Extra service | Work beyond the move itself, such as specialty handling. |
| Stop 1, 2, 3 | Which delivery address each item goes to. |
| Pro gear | Military moves only: the professional books, papers, and equipment a service member needs for duty. List it separately from the household goods. |
Treat the sizes as starting points and write your own down. Two people tagging the same living room should produce the same list.
The survey board
Three people touch a survey: the salesperson who books it, the surveyor who runs the call, and the estimator who builds the inventory. Without a board, the customer is the one who finds out it got stuck.
| Status | Who sets it | What it means |
|---|---|---|
| 1. Scheduled | Sales | Survey booked, with the job number, addresses, date, and time. |
| 2. Completed | Surveyor | Call done, recording and notes saved. The clock starts. |
| 3. Inventory done | Estimator | Inventory checked and sent to sales. The clock stops. |
| 4. Quoted | Sales | Estimate sent to the customer. |
Add three more for the jobs that leave the straight line. Need more info: the surveyor or the estimator is missing something (a room not seen, an address, a measurement), and sales gets it from the customer. Canceled: the customer cancels on the day. Revision: something changes after the survey, and the inventory has to be updated and sent again.
Put a timer on it
One column counts down from the end of the call: time until the inventory is done. Sort the board by it. The estimator always works on the line with the least time left, and you can see at a glance whether the 3 hour target is being met.
Decide once what the clock does while a survey waits in Need more info, and write it down, so a line that is waiting on the customer does not read as a missed target.
The surveyor’s notes go on the board in a fixed order, the same way every time, so the estimator never has to hunt for the room nobody saw.
Survey notes in the fixed order
Addresses: origin confirmed, destination not known yet Driveway: shown on video, large truck can reach Bulky, fragile, antique: upright piano (living), glass top (dining) Not going: washer, dryer, patio set Rooms not seen: attic Packing: partial, kitchen and art Other: elevator at destination must be reserved
Risk flags for dispatch
The estimator has seen the whole home on video. Before the job leaves the survey desk, the estimator rates it as a standard move, a special move, or high risk, and raises a flag for anything dispatch should not learn on move day.
| Flag | What it tells dispatch |
|---|---|
| Packing unusually high or low | The packing does not match a normal home of this size. Check materials and crew size. |
| Work time higher or lower | The job will run longer or shorter than the home size suggests. |
| Bulky or fragile items | Send the right people and the right equipment. |
| Furniture only, or no appliances | The job is lighter than it looks on paper. |
| Rooms not seen | A room or some furniture was not visible. A video of the missing space is needed before the price is final. |
| Approval needed | Dispatch or a manager signs off before the job is confirmed. |
A high risk move is also the kind of job where a manager shows up at the start. The flag is how the manager finds out in time.
Score a few finished inventories against their recordings every week. It is how you coach a surveyor without sitting in on every call.
Build the board in Airtable
Where should the survey board live? Not in a spreadsheet, which is easy to start and hard to scale. And not inside all-in-one moving software, where you get the steps the software company imagined and cannot add or remove one when your business changes.
Build it in Airtable. It is a database that looks like a spreadsheet, so you can build exactly the statuses, the timer, and the flags in this Playbook, and change them the same afternoon.
| What the survey desk needs | How Airtable does it |
|---|---|
| One way to book a survey | A form that sales fills in. It creates the line on the board. No line, no survey. |
| A view for each person | Today's calls for the surveyor. Inventories waiting, sorted by time left, for the estimator. Surveys waiting on a quote for each salesperson. |
| The timer | A formula field that shows the time left to the target, counted from the end of the call, and a saved view of everything past the target. Airtable refreshes the number about every 15 minutes while the board is open, which is enough for a 3 hour target. |
| Recording, screenshots, access pictures | A URL field for the recording and attachment fields for the pictures, on the same line as the job. |
| Risk flags | A single select field for the rating (standard, special, high risk), a multiple select field for the flags, and an automation that tells dispatch when a job is marked special or high risk. |
| The handoff | An automation that emails the salesperson when the status changes to inventory done. |
| The link to dispatch | A linked record between the survey line and the job on the dispatch board, with both tables in one base. Dispatch opens the job and sees the inventory, tags, pictures, and flags without anyone typing them again. |
Do not want to build it yourself?
Elselab, the studio on our AI automation for moving companies page, can build this board for you and connect it to the tools you already use. Hand them this Playbook as the brief.
The handoff to sales and dispatch
The finished inventory goes to the salesperson who booked the survey, and to one shared company inbox, so it never sits in the mailbox of someone who is off that day.
Sales turns it into the estimate and sends it the same day, with a call to walk the customer through it. Our Playbook on how to write a moving estimate covers the document itself. A full inventory is also what makes a firm price safe to offer: see binding vs non-binding estimates. With flat rate pricing, and crews paid a flat amount tied to the estimate, the inventory is the number everything else hangs on.
When the job books, the survey is not typed again. Sales still fills in the intake row for dispatch, and links it to the survey line. The inventory, the tags, the access pictures, and the risk flags travel with the job onto the board described in moving company dispatch. The crew lead opens the job and sees the piano, the stairs, and the picture of the driveway.
It runs backwards too. When a crew finds that the job did not match the inventory, dispatch sends that to the survey desk the same day. Was a room skipped? Was a tag missed? That is how the next survey gets better.
The recap
- 3 bedrooms and up always get a survey, in-home or virtual. Smaller jobs can be quoted by phone.
- Run the call in the same ten steps, from the introduction to the prohibited items.
- Say the call is recorded, and wait for the yes.
- Ask the access questions for both addresses.
- A room you did not see is written down, never guessed.
- Build the inventory from the recording, by room, with tags and screenshots, within 3 hours.
- One board, four statuses in a straight line, and a timer on every survey.
- The estimator flags special and high risk moves for dispatch.
- Build the board in Airtable, so you can change it when the business changes.
- The inventory travels with the job to sales and to dispatch. Nobody types it twice.